Selected work

Case studies

Every number below is pulled from the client's own Seller Central reporting window.

Home & Kitchen 12 months

Amazon PPC | $1M+ Sales | #1 Organic Rank

An established Home & Kitchen brand on Amazon US, managed long-term. The account had lost top-of-search placements on several high-volume keywords, was ceding market share to aggressive category bidders, and had a thin repeat-buyer base relative to its traffic.

ACoS
19.85%
▼ 10.45pt
Sales
$136.0K
▲ 8.41%
TACoS
11.71%
▼ 3.13% YoY
Read the breakdown
Fabric & Sewing 30 - Days

#1 Best Seller in 30 Days

This Fabric & Sewing brand was losing market share to competitors bidding aggressively in a crowded Amazon category. Organic rank sat at #1,691 main category and #15 sub-category, TACoS ran at 14%

TACoS
10%
▼ 29%
ROAS
8.46x
▲ 7%
BSR
#1
Read the breakdown
Kitchen & Dining 30 - Days

Kitchen & Dining Brand | TACoS 45% → 17% in 30 Days

In 30 days, I rebuilt a Kitchen & Dining brand's Amazon PPC: new campaign structure, keyword research and negative keyword governance. ACOS dropped from 54% to 45%, TACoS from 37% to 25%, and daily sales grew 58%. Weekly TACoS fell from 45% to 17% at the same spend, and weekly orders rose from 32 to 83.

ACoS
45.35%
▼ 16%
TACoS
17%
▼ 62%
Organic Sales
46%
▲ 14%
Read the breakdown
Health & Household Ongoing

Health & Household Brand | $1.2M+ Sales, #1 Organic Rank

In 2025, this Health & Household brand ran at 39% ACOS in a crowded category. We rebuilt the foundation, focused on high-intent keywords, then scaled spend on purpose. In 2026 so far: ACOS 27.69%, ROAS 3.61x, $1.2M+ in sales with 51% organic, and #1 organic rank on a 71,702-search keyword.

ACoS
27%
ROAS
+3.61x
Sales
$1,236,590
Read the breakdown
Office Products Ongoing

Office Products Brand | $1M+ Sales at Under 10% TACoS

ACOS was 33% when we took over this Office Products brand. By focusing budget on the few keywords that drive most of the profit and ranking, we cut ACOS to 21.27%, lifted ROAS to 4.70x, and drove $1M+ in 2026 sales at under 10% TACoS, with 53% of sales earned organically.

ACoS
33%
▼ 21%
ROAS
3.03x
▲ 4.70x
Sales
$1,057,494
▲ 20%
Read the breakdown
Home Improvement 6 Months

Home Improvement · ROAS: 5.00x · ACOS: 19.99%

Client needed ongoing management of a high-volume Amazon PPC account in the competitive Tools & Home Improvement category. The target was to maintain sub-20% ACOS and 5x+ ROAS while scaling spend month over month.

ACOS
19.99%
Ad Sales
$365,191.35
Spend
$72,997.34
Read the breakdown
Sports & Outdoor 1 months

Amazon PPC Full-Funnel – Sports & Outdoor Brand

A Sports & Outdoor brand on Amazon UK with a priority ASIN that had never been given a real chance — an improper launch, no dedicated ranking strategy, and an ad account built without full-funnel coverage

ACoS
31.03%
▼ 14%
BSR
#8,231
▲ 2x rank
CVR
15.71%
▲ 18%
Read the breakdown
We’ve worked with Imran for over three and a half years, and he’s been instrumental in growing our Amazon business while reducing ACOS. We fully trust him with our account,…
Afzal Ali — Head of Marketing - Health Care
Imran transformed our PPC strategy, taking us from high ACOS and wasted spend to $15,000 in monthly revenue from $5,400, while achieving around 20% ACOS on new product launches. He’s…
Winston Henry — Amazon Brand Owner
Since working with Imran, my business has grown 75% in one year. He manages everything from keyword research to campaign optimization, helping drive successful product launches while reducing the time…
Sophie — Founder - Beauty Brand
Imran transformed our Amazon PPC. We went from over 30% wasted spend to consistently around 10% or lower within two to three months, while significantly increasing productive ad spend to…
Leslies Million — Founder - Hot Taco Inc
Imran has managed our Amazon PPC across multiple marketplaces since 2019. With over $3M in annual ad spend under his management, he maintained strong ACOS while helping us dominate key…
Muhammad Taha — Co-founder · Chef's Path
Imran took our Amazon PPC from over 4,000 campaigns to around 400, quickly bringing structure and control to the account. He consistently achieved difficult KPIs (10% TACoS), even during challenging…
Oded Guy — Founder - Bago Travel
LET'S TALK PPC

Find out what's holding your Amazon PPC back.

Tell me what you're spending, what you're selling, and where PPC isn't working. I'll review the context and come back with a clear next step—including if I'm not the right fit.

  • Personal reply within 1 business day
  • 30-minute strategy call with no sales pitch
  • Audit fee credited toward ongoing management

Or book a 30-minute call →

Pick a slot that suits you — no back-and-forth.

Chat on WhatsApp

Member of the Amazon Ads Partner NetworkMember of Ads Partner Network

No spam. No automated sales sequence. Just a direct conversation.