𝐓𝐡𝐞 𝐂𝐥𝐢𝐞𝐧𝐭 An established Home & Kitchen brand on Amazon US, managed long-term. The account had lost top-of-search placements on several high-volume keywords, was ceding market share to aggressive category bidders, and had a thin repeat-buyer base relative to its traffic.
The Goal: Reclaim top placements on high-volume keywords, grow market share month over month and year over year, and acquire new customers to build repeat-purchase momentum, while driving total ad cost of sale down.
The Challenges: Multiple high-volume keywords had slipped out of top-of-search. Rising CPCs threatened profitability on core converting terms. New-to-brand acquisition was too low to build a durable repeat-buyer base, and growth was needed without letting TACoS climb year over year.
How I Solved It: I reclaimed Top of Search placements on priority keywords through advanced bid and placement adjustments tuned to conversion data. I scaled new-to-brand acquisition to widen the repeat-purchase base, ran continuous search term harvesting with strict negative keyword governance, and reallocated budget into productive spend so paid performance compounded organic lift.
The Outcome:
• Total Sales: $136.0K — up 20.62% MoM, 8.41% YoY
• Organic Sales: $55.8K — up 15.44% MoM, 11.09% YoY
• TACoS: 11.71% — down 7.57% MoM, 3.13% YoY
• ACOS: 19.85% — down 10.45% MoM
• #1 organic rank on a 66,627-volume keyword; 7 keywords in top 30
• BSR: #1,718 → #987 • Repeat customers: 660 → 1,056 (+60% vs Q2 2025)
• Repeat sales: $72,681 with no ad spend attached (+50%)
• New-to-brand customers: 5,060 → 6,639 (+31%)
• Ad sales: $574,390 on $116,609 spend — 4.93x ROAS YTD
Services I Offer:
Amazon PPC, Amazon PPC management, organic ranking strategy, and customer acquisition for Amazon sellers.
