The Client: A Kitchen & Dining brand on Amazon US with ad spend that was not translating into profitable growth.
The Goal: Lower ACOS and TACoS, make every ad dollar productive, and grow total orders within 30 days.
The Challenges: – No clear campaign structure – No keyword research behind targeting – Broad keyword buckets driving wasted spend – No negative keywords – ACOS above 54% and TACoS near 37%
How I Solved It: – Rebuilt the campaign structure with intent segmentation – Ran keyword research and built a focused keyword bucket strategy – Set up negative keyword governance to cut wasted spend – Harvested converting search terms into exact targeting – Held spend steady while shifting budget to productive terms
The Outcome:
– ACOS 54.20% → 45.35% (−16%)
– TACoS 36.88% → 24.51% (−34%)
– Daily sales $193 → $304 (+58%)
– Organic share of sales 32% → 46%
– Weekly TACoS 45.09% → 17.32% at the same ~$525 weekly spend
– Weekly orders 32 → 83, organic orders 14 → 52
Amazon PPC management, Amazon Ads, Sponsored Products, keyword research and TACoS optimization for Amazon sellers.
