Challenge:
This Fabric & Sewing brand was losing market share to competitors bidding aggressively in a crowded Amazon category. Organic rank sat at #1,691 main category and #15 sub-category, TACoS ran at 14%, and Amazon Ads budget was bleeding into non-converting search terms — leaving weekly sales flat with no clear path to profitable scaling.
Goal:
Grow daily and weekly Amazon sales, recapture market share, drive organic rank into Best Seller position, and cut total ad cost of sale — all without increasing wasted ad spend.
Amazon PPC Strategy:
- Full search term report audit to find marketing gaps competitors were exploiting
- Rebuilt Sponsored Products bidding strategy around high-intent converting keywords
- Negative keyword management to eliminate zero-conversion wasted spend
- Advanced bid management by placement, match type, and conversion data
- Scaled daily budgets on proven winners to build organic rank velocity
🏆Outcome in 30 Days:
- Weekly Sales: $25,014 → $28,043 (+12%)
- TACoS: 14% → 10% (-29%)
- ROAS: 7.93x → 8.46x (+7%)
- Main Category BSR: #1,691 → #1,098
- Sub-Category BSR: #15 → #1 Amazon Best Seller badge achieved
Services I provide:
Amazon FBA PPC management, Amazon Ads optimization, Sponsored Products, Sponsored Brands, Sponsored Display, and PPC audit services for Amazon US sellers.
