Goals:
Client needed ongoing management of a high-volume Amazon PPC account in the competitive Tools & Home Improvement category. The target was to maintain sub-20% ACOS and 5x+ ROAS while scaling spend month over month.
Home Improvement
Challenges:
High-volume account requiring constant optimization and attention Competitive category with aggressive bidders driving up cost-per-click Need to scale ad spend without sacrificing efficiency or profitability Seasonal fluctuations requiring ongoing bid and budget adjustments throughout the year
Solutions:
Implemented consistent weekly optimization cadence – no “set and forget” Continuous search term harvesting to find new converting keywords Aggressive negative keyword management to cut wasted spend Strategic bid adjustments based on placement performance and conversion data Scaled ad spend gradually while closely monitoring ROAS impact Adjusted strategy for seasonal peaks and competitive shifts in the category
Outcome:
Generated $365,191.35 in total ad sales over 6 months Maintained average ACOS at 19.99% (below 20% target) Achieved average ROAS of 5.00x – every $1 spent returned $5 Total ad spend of $72,997.34 managed efficiently Consistent month-over-month performance with no major drops
