Free tools
Five calculators, free to use
No signup, no email required. Put your own numbers in and see what they actually mean — everything runs in your browser and nothing is saved.
ACoS & profitability calculator
See whether last month’s ad spend actually made money. Enter what you spent and what it returned, and get your real ACoS, ROAS and profit contribution.
- ACoS, ROAS and TACoS
- Break-even point for your margin
- Profit after ad spend
- Works across the whole account
COGS & break-even ACoS calculator
Work out what a single unit costs you and the ACoS you can afford to run at, before you spend anything. Download the result as a PDF.
- Break-even ACoS from your real costs
- Target ACoS for the margin you want
- Max ad spend per unit
- Downloadable PDF report
Ad-spend estimator
Turn a revenue goal into a monthly budget, daily budget and required conversion rate.
- Monthly and daily budget from your goal
- Clicks and orders needed to get there
- Verdict: within reach, ambitious or steep
Search-term N-gram analyzer
Paste a search term report and see spend and sales broken down word by word — the fastest way to spot what works.
- Word-level spend & sales
- 1-word or 2-word phrases
- Sortable results table
- CSV export
Negative keyword harvester
Finds search terms burning spend without sales and turns them into negative exact and negative phrase lists.
- Negative exact suggestions
- Negative phrase suggestions
- High-ACoS review list
- Copy & CSV export