The Client: An Office Products brand on Amazon US under ongoing management. At takeover, ACOS sat at 33% with heavy wasted spend, unproductive targeting, a fractured campaign architecture, and priority products left without a ranking strategy.
The Goal: Eliminate wasted spend, rebuild the account on a scalable foundation, and turn advertising into a profitable growth engine.
The Challenges: No search term harvesting or negative keyword governance, no intent or match-type segmentation, and no clear budget control, so spend was spread thin and priority ASINs stalled.
How I Solved It: I rebuilt the campaign architecture by product, match type, and intent, then applied an 80/20 keyword strategy: concentrating budget, bids, and Top of Search placement on the few high-intent keywords that drive most profit and rank, and defending those positions daily. Sponsored Brands was tested small, then scaled only behind proven winners.
The Outcome (2026 YTD):
- ACOS: 33% → 21.27% (-36%)
- ROAS: 3.03x → 4.70x (+55%)
- Total sales: $1,057,494, with 53% organic
- TACoS: 9.92%
- 31 of 47 target keywords in the organic top 10; 6 Amazon’s Choice badges
- Sponsored Brands: 6.11x ROAS, 22% of ad spend driving 28% of ad sales
Amazon PPC management, Sponsored Products and Sponsored Brands optimization for Amazon sellers.
