𝐆𝐨𝐚𝐥𝐬
Client needed to scale sales aggressively while improving ad efficiency and protecting profit margins. The target was to push ROAS above 5x and reduce ACOS below 18%.
𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬
- ACOS was sitting at 22%, leaving margin improvement on the table
- ROAS was under 5x, limiting how aggressively we could scale
- High-converting keyword opportunities were not being fully captured
- Budget was spread too thin instead of focused on top performers
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬
- Conducted full audit of search term reports to identify winning keywords
- Scaled budget aggressively on proven high-converting search terms
- Cut wasted spend on underperforming keywords immediately
- Restructured campaigns for clearer budget control and intent segmentation
- Optimized bids on Top of Search placements where conversion rates were highest
𝐎𝐔𝐓𝐂𝐎𝐌𝐄
ACOS reduced from 21.94% to 16.32% (-26%)
ROAS improved from 4.56 to 6.13 (+34%)
Sales nearly doubled from $47,812 to $95,191 (+99%)
Results achieved within 30 days
