Arts, Crafts & Sewing 30 - Days September 21, 2026

Arts, Crafts & Sewing · Case study · 30 - Days

Arts Craft · RoAS 4.56 → 6.13 · ACoS 16.32%

Client needed to scale sales aggressively while improving ad efficiency and protecting profit margins. The target was to push ROAS above 5x and reduce ACOS below 18%.

ACoS
16.32%
▼ 26%
ROAS
6.13
▲ 34%
Sales
$95,191
▲ 99%

𝐆𝐨𝐚𝐥𝐬
Client needed to scale sales aggressively while improving ad efficiency and protecting profit margins. The target was to push ROAS above 5x and reduce ACOS below 18%.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬

  • ACOS was sitting at 22%, leaving margin improvement on the table
  • ROAS was under 5x, limiting how aggressively we could scale
  • High-converting keyword opportunities were not being fully captured
  • Budget was spread too thin instead of focused on top performers

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬

  • Conducted full audit of search term reports to identify winning keywords
  • Scaled budget aggressively on proven high-converting search terms
  • Cut wasted spend on underperforming keywords immediately
  • Restructured campaigns for clearer budget control and intent segmentation
  • Optimized bids on Top of Search placements where conversion rates were highest

𝐎𝐔𝐓𝐂𝐎𝐌𝐄

ACOS reduced from 21.94% to 16.32% (-26%)
ROAS improved from 4.56 to 6.13 (+34%)
Sales nearly doubled from $47,812 to $95,191 (+99%)
Results achieved within 30 days

PPC Expand · [email protected] · ppcexpand.com

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