I’m Imran Khan — an Amazon PPC strategist with 7+ years of experience and $40M+ in managed ad spend across brands including Thrasio and Benitago. I build and manage PPC systems that reduce wasted spend, improve efficiency, and scale what converts.
Across 170+ brands in 19 categories since 2017.
Measured at day 90 against the pre-engagement baseline.
Portfolio-wide, weighted by monthly ad spend.
Average engagement length: 19 months and counting.
Brands that have trusted PPC Expand with their advertising
Every engagement starts with the economics, not the bids. I identify where margin is being lost at the SKU and search-term level, rebuild the account around what actually converts, then scale spend with control.
The foundation of Amazon PPC. We structure campaigns around search intent, SKU economics, and contribution margin—then continuously refine bids, budgets, and targeting around what converts.
Expand reach beyond core Sponsored Products while keeping performance in focus. We build and optimize Sponsored Brands and Sponsored Display campaigns to capture more relevant demand, defend key placements, and support the full customer journey.
PPC decisions grounded in the economics of the SKU—not vanity metrics. We connect advertising performance with margin, inventory, fees, and cash flow to determine where and how aggressively to scale.
A structured teardown of your PPC account, catalog, and search-term data—followed by a prioritized 90-day roadmap showing what to fix, what to cut, and where to scale.
Advertising efficiency depends on what happens after the click. We identify listing and conversion constraints that limit PPC performance and prioritize the changes most likely to improve conversion.
Structured launch strategies built around keyword relevance, conversion signals, and controlled spend—not aggressive budget dumping. We build the foundation for sustainable organic and paid growth.
Four phases. Clear milestones. One accountable strategist. You always know what we're changing, why we're changing it, and how it impacts performance.
We start with the numbers—not the bids. We audit campaign structure, search-term data, SKU economics, placement performance, and wasted spend to identify what's holding the account back.
WEEK 1 · AUDIT & DIAGNOSISWe rebuild the account around search intent, SKU economics, and proven campaign architecture. Budgets, bids, targeting, and negatives are structured to give every dollar a purpose.
WEEKS 2–4 · RESTRUCTUREOnce the foundation is working, we increase spend behind proven winners. Bids and budgets scale progressively, with performance thresholds protecting efficiency as volume grows.
WEEKS 5–10 · ACCELERATIONWe turn performance into a repeatable system. Monthly margin reviews, budget planning, new growth opportunities, and ongoing optimization keep the account moving forward without sacrificing efficiency.
ONGOING · OPTIMIZATION
PPC Expand was built on a simple principle: Amazon advertising should drive profitable growth—not just impressive dashboards. I bring 7+ years of hands-on PPC experience and a track record managing $40M+ in Amazon ad spend across 195+ brands.
I work directly with the account—not through layers of account managers or generic playbooks. I start with the economics, identify where spend is being wasted, rebuild what needs fixing, and scale the campaigns that actually convert.
Every number below is pulled from the client's own Seller Central reporting window.
In 2025, this Health & Household brand ran at 39% ACOS in a crowded category. We rebuilt the foundation, focused on high-intent keywords, then scaled spend on purpose. In 2026 so far: ACOS 27.69%, ROAS 3.61x, $1.2M+ in sales with 51% organic, and #1 organic rank on a 71,702-search keyword.
ACOS was 33% when we took over this Office Products brand. By focusing budget on the few keywords that drive most of the profit and ranking, we cut ACOS to 21.27%, lifted ROAS to 4.70x, and drove $1M+ in 2026 sales at under 10% TACoS, with 53% of sales earned organically.
Client needed ongoing management of a high-volume Amazon PPC account in the competitive Tools & Home Improvement category. The target was to maintain sub-20% ACOS and 5x+ ROAS while scaling spend month over month.
We’ve worked with Imran for over three and a half years, and he’s been instrumental in growing our Amazon business while reducing ACOS. We fully trust him with our account, and he genuinely feels like part of our team.
Imran transformed our PPC strategy, taking us from high ACOS and wasted spend to $15,000 in monthly revenue from $5,400, while achieving around 20% ACOS on new product launches. He’s knowledgeable, dedicated, and incredibly accessible.
Since working with Imran, my business has grown 75% in one year. He manages everything from keyword research to campaign optimization, helping drive successful product launches while reducing the time and stress of managing PPC myself. I completely trust him with my business.
Clear scope. Flat fees. No percentage-of-spend incentives. After the initial 90 days, engagements continue month-to-month—with no long-term lock-in.
A deep review of your Amazon PPC account, followed by a practical strategy session to identify wasted spend, structural issues, and the…
Delivered in 7 business days · credited in full if you retain within 30 days
Hands-on Amazon PPC management with direct access to me—not an account manager or a hand-off. I deliberately limit the number of active…
For accounts spending $10K–$50K/mo · 90-day minimum, then month-to-month
For multi-brand operators who need experienced PPC leadership across multiple brands, without building a larger in-house team.
Scoped per portfolio · includes DSP management
Learn how to identify and reduce wasted Amazon PPC spend. Discover search-term waste, negative keywords, N-Gram patterns, bid inefficiencies, campaign overlap, and proven optimization strategies.
Read articleLearn how to use Amazon PPC N-Gram analysis to identify wasted spend, profitable keyword themes, negative keyword opportunities, and hidden search-term patterns.
Read articleLearn how to mine Amazon PPC search terms, validate high-value queries, harvest proven keywords, control campaign overlap, reduce wasted spend, and scale profitable PPC campaigns.
Read articleNo. Percentage-of-spend models create a perverse incentive to overspend, and I’d rather be paid for profit than volume. Everything is a flat fee agreed up front.
Retainers make sense from roughly $10K/month in ad spend upward. Below that, an audit plus a self-run roadmap usually delivers better ROI than my fee. If you’re pre-launch or very early, I’ll tell you honestly and point you somewhere useful.
Always. You own the account, the data and every campaign I build. I work through your Seller Central or Ads console with agency-level access — never on a login you can’t revoke.
Wasted-spend recovery usually shows inside the first two weeks. Structural ACOS improvements take 30–60 days to stabilise, and the compounding gains from scaling winners land across months two and three.
Yes, selectively — two slots a year. I work under NDA with your client-facing team and deliver everything in your templates. Get in touch with the portfolio size and current challenges.
Tell me what you're spending, what you're selling, and where PPC isn't working. I'll review the context and come back with a clear next step—including if I'm not the right fit.
Pick a slot that suits you — no back-and-forth.
