Negative keyword harvester
Paste a search term report and turn wasted spend into ready-to-add lists: negative exact, negative phrase, and a review list for high-ACoS terms. Always skim before adding. Everything happens in your browser; nothing is saved or sent.
CSV, or copied straight from Excel / Google Sheets. Needs a search-term column plus clicks and spend. Sales unlock the review list, impressions unlock the low-CTR list, and campaign / ad group columns carry through into the export.
Add as negative exact
Real spend, zero sales. The safest negatives on the page.
| Search term | Campaign | Clicks | Spend | Why flagged |
|---|
Add as negative phrase
Plenty of clicks, never ordered. Skim before adding — phrase reaches further than exact.
| Search term | Campaign | Clicks | Spend | Why flagged |
|---|
Toxic words — one negative covers many terms
Single words behind several wasting terms. Add as negative phrase — but heed the warnings: a word that also converts needs a scalpel, not a block.
| Word | Wasting terms | Wasted | Check first |
|---|
Review — don’t auto-negate
High ACoS but real sales. Lower the bid or move to exact before reaching for a negative.
| Search term | Campaign | Spend | Sales | ACoS |
|---|
Low CTR — seen, never clicked
Needs an impressions column in the paste. High impressions with zero clicks usually means poor relevance — negate it or fix the targeting.
| Search term | Campaign | Impressions | Spend |
|---|