Free estimator
Wasted spend calculator
Four numbers in, one painful number out: roughly how much of your monthly ad budget goes to waste — and what fixing it is worth.
Wasted per month
—
roughly, at your inputs
Waste share
—
of every ad dollar
Wasted per year
—
if nothing changes
Recoverable in 90 days
—
about 70% of the waste
ACoS path
—
where the fix points
How we estimate: 12% structural waste (bid overlap, dayparting, zombie terms — present in almost every account we audit), plus half a point for every point your ACoS runs above break-even, plus Auto-heavy drift. Capped at 38% — even the roughest accounts convert something.
A rough estimate from your inputs and patterns across accounts we have managed — not a full account audit.
Want the exact number for your account?
This estimate is rough by design. A free forensic audit puts the real figure — and the fix list — in your hands within 48 hours.
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