Know your numbers
COGS & break-even ACoS calculator
Put in what a unit costs you and what you sell it for. It works out the ACoS you can afford to run at, and the most you can pay per sale before the ads stop paying for themselves. Everything happens in your browser — nothing is saved or sent.
PPC Expand
Amazon PPC Performance Strategist
Sheridan, Wyoming, United StatesBreak-even ACoS report
| Amazon selling price | — |
|---|---|
| Factory / COGS | — |
| Shipping & duties | — |
| FBA fees | — |
| Referral fees | — |
| Target net margin | — |
Total cost
—
COGS + shipping + FBA + referral
Net profit (pre-ads)
—
price − total cost
Margin
—
net profit ÷ price
Break-even ACoS
—
spend above this and ads lose money
Target ACoS
—
break-even minus your target margin
Max ad spend / unit
—
the most you can pay per sale
Profit / unit (after ads)
—
what you keep at your target ACoS
Figures are worked out from the numbers entered and should be treated as estimates. Check them against your own Seller Central data before committing budget.